The success of Turkish series around the world has exceeded its limits in the artistic field, and it has become a source of inspiration and innovation for the makers of digital games.
The famous characters in these series turned into a fat substance in the games of this industry, for export to various parts of the world, as is the case with the Turkish company "InGame Group" to develop games.
Speaking to Anatolia, Burak Guzalan, a senior official of "InGame Group", said that the Turkish series are providing important content to its followers around the world.
He explained that they are working to transfer this success of the Turkish series to the field of digital games.
He added: "We were aiming to bring a Turkish games brand to the international level, and to make it a means of communication for millions around the world. What we have achieved in a short time."
He pointed out that "Zula" is one of the digital games developed by the company "InGame Group" and won international fame after its launch in 2016.
He continued: "The Zola game is currently in circulation in Brazil, Europe, Iran, Russia and Latin America. There are 26 million people persevere in this game in Turkey and the world. We aim to raise this number to 100 million people during the next 3 years, thus making it the most attractive game for amateurs. In the region. "
"Guzalan" pointed out that their company includes many companies and other institutions specialized in the field of digital games, indicating that they continue their activities and activities at the global level.
With regard to the digital game "Zola", "Guzalan" said that their main strategy when launched was to follow the Turkish series approach in its successful journey around the world.
He stated that Turkish serials and films have become important content at the global level, and that they are working to shed this success on digital games, indicating that this step has received global acceptance, and even contributed to their superiority over their competitors.
And he added, "That is why today we see that the digital game Zola is very popular in South America, the Middle East and Europe."
He explained that they are cooperating in this regard with those in charge of the Turkish series "The Pit" - Çukur ", which has international fame, and launched the" Zola Al-Pitra "version, in a first step in Turkey in terms of adding the characters of a famous series to a digital game.
Thanks to the Turkish series, the game "Zola" is very popular and popular in the Middle East and North Africa region.
He pointed out that one of the priorities of their goals is to export the digital game to the countries of the Emirates, Saudi Arabia, Qatar and Bahrain, indicating that their plan is based on mixing the game with the culture of the country that they export the product to.
"Guzalan" expressed his belief that the largest market after Turkey in which "Zola" has received wide fame, will be the Middle East and North Africa region, during the next stage.
With regard to their investments in the field of digital games and electronic sports, "Guzalan" said that they have invested 10 million TL this year, while they aim to raise the value of their investments to 13 million TL during the year 2020.